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Department of Commerce

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Give suggestions for creation of content for digital marketing course in using e-commerce site

Start Date :

Jan 01, 2015

Last Date :

Jan 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Program ObjectivesToday’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. ...

Program Objectives

Today’s world is a digital world and all industries rely heavily on customer engagement. This customer engagement is driven by a multiple tactics viz. Online Display, Social Media, e-Mail & Mobile Marketing, etc. Each one of this tactics has to be planned properly and executed in an integrated manner to bring success.

NIELIT is a 100% owned organization of the Department of Electronics and Information Technology (DeitY), Ministry of Communications & IT, Government of India, is actively engaged in the development of human resources in the areas of IT; Electronics; Communication Technologies; Hardware; Cyber Law; Cyber Security; IPR; GIS; Cloud Computing; ESDM; e-Governance and related verticals. For details please visit http://nielit.gov.in

NIELIT has developed a draft course outline on Digital Marketing in using e-Commerce sites for the rural populace to attain a basic level of computer literacy thereby contributing to increased and speedy PC penetration among the members of micro and small enterprises in rural India and also to use the realm of Digital media in marketing their products to the outer world. After completing the course the incumbent should be able to the use the computer for basic purposes of marketing their product and helps the rural business communities and artisans, etc. to use the e-Commerce sites as an effective tool over conventional marketing strategies for showcasing their products and selling.

The program is targeted at:

1. Artisan community from the rural area.

2. Web marketers, who want to enhance their professional prospects in the e-Marketing Domain.

3. Individuals / Beginners, seeking career opportunities available in e-Marketing Domain.

NIELIT seeks your comments regarding the content of the draft course.

You may see the entire draft document at https://mygov.in/frontendgeneral/pdf/tentative-course-outline-for-digita...

The last date for submission of your comments is 16th January 2015.

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Aswin G 11 years 6 months ago

Indian hand loom products, bamboo made handicrafts, many products which are uniquely produced by our tribal people etc should be promoted via e commerce. The persons who are employed in such manufacturing units should be found out. Such people should be educated about the scope of e commerce and they can be given a digital marketing course by NIELIT.

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Aswin G 11 years 6 months ago

The once strong Indian handicraft industry can be given a boost if Govt can provide a platform to market their products in the global market.Foreign tourists are always attracted by our handicrafts. So if there is a provision for them to buy such things without a visit then it will be beneficial to our producers. Delivery can be done through postal department with a collaboration with International postal union.We should make use of our heritage services according to needs of modern age.

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Aswin G 11 years 6 months ago

Digital marketing course should contain necessary basic topics about computer and internet usage. This facility should reach every citizen irrespective of his educational qualification. Providing proper knowledge about the scope of marketing is important. Provisions should be made to sell indigenous products to anybody in the world. Then only revenue generation will be enhanced.For that Govt has to provide the basic helps

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Aswin G 11 years 6 months ago

It should be better if Government itself starts a portal market the products of small industries. Linking postal department for good deliverance of these products can also be utilized. First of all common rural people should be convinced by this new generation marketing and for that Govt help is necessary. If this scheme is working Govt can urge them to make separate portals and market their products of their own. So computer education should be promoted.

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Arendra Singh 11 years 6 months ago

these things to be more focus in coming future for govt GIS for micro-planning sms for p2p networking sms for information networks mobiles for data collection inexpensive tablets as personal devices for video based learning and capacity building voice based e-lists accessed through mobile phones social media for networking, capacity building and information exchange participatory videos for p2p learning and networking Community Knowledge centres for community knowledge management

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kiran thakur 11 years 6 months ago

The digital world is full of crooks, and considering the little knowledge these people will have,, the course should contain DON'Ts and not just DO's. This will help them stay away from the cheats. It is a great initiative in order to make available a very huge market to those who are the base in India's manufacturing industry.

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DR MOHIT VERMA 11 years 6 months ago

FOLLOWING COURSES/SUBJECTS SHOULD BE TAUGHT FOR SHORT TERM DIPLOMA IN DIGITAL MARKETING (DURATION CAN BE 10 DAYS TO 01 MONTH), BUT CANDIDATE SHOULD HAVE BASIC KNOWLEDGE OF COMPUTER BEFORE JOINING THIS DIPLOMA PROGRAMME: Introduction to Digital Marketing, Search Engine Marketing, Pay Per Click, Display Marketing, Email Marketing, Social Media Marketing, Mobile Marketing, Analytics, Strategy and Planning,

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Samarendra Kumar Basa 11 years 6 months ago

Digital marketing help all to search good products and all get at their doorstep all branded item as well as in discount rate.its good proposal for indian.

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Vaijanath Birajdar 11 years 6 months ago

Idea of forming New ministry called `Ministry of Systems Engineering', and new Dept's will be `Central Department of Systems Engg' & `State Departments of Systems Engg'. And this Ministry will work as `Facilitator' for all other Ministries, to Study & Improve existing work Processes & Procedures, Design & develop new systems to manage complexities, find feasible solutions, optimise operations, reduce cost, improve productivity & overall Performance...& lot more. Tnx- Jai Hind !

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AMIT SAINI 11 years 6 months ago

The government of India should look towards the Oral Healthcare for the Underprivileged . I have prepared a Blueprint of the Project and it is on the facebook page as Global Oral Health Foundation Society an NGO formed for the said above purpose.

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